Fashion PR or Fashion Marketing Internship


Internship Code: SICP 224
Internship Location: St Peters, Sydney
Number of Employees: 5

Company Description

Fashion Designer which wholesales to 12 and growing boutiques in Australia.

Also sells through destination markets such as ‘Paddington Markets’ as well as ‘Pop-Up’s shops.

The business commenced in April 2006 after the our founder graduated from Fashion and Textiles at University of Technology Sydney with a grant won in competition from Australian Business Ltd. She was previously a finalist in the Lancôme Colour Design Awards and both a winner and runner-up in the Ella Bache styling awards.

She has shown at both L’Oreal Melbourne Fashion Festival and Rosemount Australian Fashion Week (Sydney) in 2010.

The business is looking to grow effectively and sustainably, ie to avoid negative impact on the quality of the product and service standards while selling higher volumes through more outlets.

We will only work with proven suppliers demonstrating outstanding ethics and environmental awareness / credentials.

Intern Duties

  • Develop/extend the traditional web and social networking capability in keeping with the our brand mission.
  • Updating websites, creating promotion material using Adobe applications to generate attention and activity to the main websites. Focus on driving sales through to on-line shop. Requires creativity and tech skills to effectively reuse materials on the profuse social networking media.
  • Develop a process whereby a ‘blog’ can be easily maintained in conjunction with the websites in the most efficient manner. Ease of reuse of materials such images, text, links and multi-media.
  • Liaise with national media – newspapers and magazines and the existing PR Agency
  • Ensure sample garments are being couriered and returned for photoshoots etc. Maintain a ‘guard book’ of press that is expected to hit.
  • Opportunity to project manage a website refresh. Ensure the requirements for new functions are being developed to expectation, doing user testing and providing clear instructions to developer on issues / bugs.
  • Opportunity to design and project manage development of an iPhone application using Crowd Sourcing providers.

Sales & Marketing

Existing Clients:

  • Contact by phone or in person to check that boutique is happy with product and garner end-user (customer) feedback on what they like / dislike about us as well as other fashion trends and micro-trends.
  • Create and administer a monthly e-mail tailored to address existing stockists giving them an update on the Publicity that the garments / brand received in that period inclcuding scanned copies for their re-use. Draft message on behalf of our company an update on where designer is going next with ranges and thereby get a chance to seek their feedback on how that will match their buying expectations / customer requirements.

Prospective Clients:

  • Research target stockists (boutiques) in Europe and North America, ie who they stock, contact details.
  • Create suitable (multi-lingual) promotional materials.
  • Design a simple process ‘campaign’ to contact targets in a professional and methodical manner.
  • Registering the results to funnel the targets into further actions, ranging from ‘do not call’ to ‘send samples/take order’ etc enabling other staff to pick-up the latter steps.

Other admin & support duties might involve small amounts of data-entry, handling courier deliverables and receiveables.

Requires an entrepreneurial, self-starter who relishes a challenge and is willing and able to help a rapidly growing small company instill effectiveness and discipline into key sales and PR processes.

Interested in this internship?

How to Apply

If you’re ready to apply for your dream Fashion internship click to the How to Apply page.

For full information on the programme, costs and FAQ’s, please see the Summer Internships programme or for a longer placement starting any time of the year under the Sydney Internships programme.

If you have any questions on the programme or Australia in general, we would love to hear from you. You can email the Intern Options team to with any questions, or click on the enquire now button below.

Enquire Now

Be Sociable, Share!